Antichrist Campaign

Posted by Grey Tuesday, September 29, 2009

Not on any actual religion-purging exercise, but rather, a closer look at the promo, in particular the posters for the upcoming Lars Von Trier's film.

The upcoming film by Lars Von Trier, Antichrist, had seen its fair-share of coverage from my earlier post. For this article, we are looking into its aesthetic quality of every movies' primary promotional item, the posters. You might thought that I was going to say the movie trailers, and that is easily a fair argument given the hordes of trolls hanging around the interwub for the latest trailers... But movie poster still remain indifferent as an unique advertising tool. The effect of putting the image into your mind in one glance is far more minimal and yet intriguing choice, as compared to the "everything and the bloody kitchen sink" trailer can do.

Somewhat explicit and graphically capable of putting across that eerie ambience of the film, the poster series, though deprived of the variable alternate treatment to many main stream films these days. had been an remarkable one.

Check out more of them at impawards' link.

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