Quite possibly the superhero blessed/cursed with the most costume change, Iron Man got a new armor.

Marvel is seemingly getting all kinds of overtly enthusiastic about this, calling this, "the most bleeding edge, out of this world armor you've ever seen!" and "your jaw will be on the floor! There's never been a super hero like the new Iron Man!".

Silly adverts aside, the new armor, designed by series writer Matt Fraction and Ryan Meinerding, designer on the "Iron Man" and "Thor" films, will makes it debut in Invincible Iron Man #25, right after the "Stark Disassembled" storyline.

Here's a preview on the armor. Frankly, I'll much prefer the Extremis version designed by Adi Granov.