Marvel Vs. DC: The First Cheap Shot Has Landed

Posted by Grey Tuesday, January 26, 2010

Well, it's back to the good ol' warring days between the Big Two.

In an unprecedented move, Marvel has announced that they are offering one "extremely rare" #3 Deadpool Variant edition for fifty stripped covers of DC Comics associated in current Lantern Rings Promotion, a cheap shot aiming so low that it is bound to receive some retaliation from DC.

The official statement from Marvel:

In an effort to provide assistance to comic retailers in 2010, Marvel is offering retailers an opportunity to turn unsold comics into an extremely rare Siege #3 Deadpool Variant!

Retailers – for every 50 stripped covers of the following comics sent to Marvel, you will qualify to receive one FREE Siege #3 Deadpool Variant. The 50 stripped covers can be any combination of the comics listed below and all submissions need to be received at the Marvel office at the address below by Tuesday 2/16/2010. Also included with the stripped covers must be your store contact information including Diamond Account # and email address.

Stripped Covers To Be Sent:
Adventure Comics #4
Booster Gold #26
Doom Patrol #4
Justice League Of America #39
Outsiders #24.
R.E.B.E.L.S #10

Address To Send Submission:

James Nausedas
Marvel Entertainment, LLC
417 Fifth Avenue, 10th Floor
New York, NY 10016

Information To Be Included With Submission:
Store Name
Store Address
Contact Person
Email Address
Phone Number
Diamond Account #
List of stripped covers being returned and their quantities

All the directions above must be adhered to in order to receive the free Siege #3 Deadpool Variants and the submissions must be received by Tuesday 2/16/2010 in order to qualify.

Please note that this is not a Diamond-affiliated promotion and Diamond should not be contacted. Retailers will be contacted via email once Marvel receives the submissions. Retailer with further questions should contact helpme@marvel.com.



The DC comics involved are all part of the aforementioned DC’s Lantern Rings Promotion of which retailers had to order Blackest Night tie-in books at high levels in order to get generally perceived "collectible" plastic Lantern rings, and had therefore benefited greatly from the promotion as their sales improved dramatically, with some more than tripled. It can be then hypothesized that Marvel, looking at the tens of thousands copies of these DC comics that are way over the normal figures sold, has somehow figured that these copies would be sitting in retail stores with little hope of being purchased.

An excerpt of the twitter feed from Marvel’s Tom Brevoort, summarized by Sean T. Collins at Robot6:

We heard from a number of retailers who got stuck with books chasing rings and decided to do something. We’re not making any money on the deal, but we are helping our retailer partners during a tough economic time. Making sure that our retailers can keep the doors open if they tied up a lot of cash on inventory they can’t move. We’re doing this because we’re in the business of selling content rather than Cracker Jack prizes. And we need retailers to be able to keep the lights on and afford to order next month’s books. [Marvel won’t be accepting trade-ins for unsold Dark Reign and The List books] because there, what we were selling and what the retailers were buying were the books. But DC can if they want to! Retailers ordered those books for the content–that’s part of the job, knowing your clientele. I think smart retailers know how to gauge the interests of their clientele most of the time and order appropriately.

However, I beg to differ. We are looking at, easily an approximate $150 to $200 worth of potentially sellable comics as compared to a single, purported-to-be-rare variant edition, which, if in luck, might be able to fetch you like, a hundred buck? So what's the financial sense in all of this? None, because it is an out-and-out publicity stunt, courtesy of Marvel.

Heidi MacDonald, of PublisherWeekly.com, has an insightful entry on this one.

In the meantime, enjoy yet another Hitler video, now with a take on the cheap shot from Marvel. Hell, I'll never grow tired of these Hitler videos.

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