Top 13 Trailers From E3 2010

Posted by Grey Monday, July 19, 2010

For four days, the world's biggest and greatest game developers and publishers gathered to pow and wow gamers all over the world with their upcoming games. And what can be more flaunting in a demonstration of superiority than a trailer of their upcoming products?

We take a retrospective look at some of the best trailers from E3 2010.

With the latest Electronic Entertainment Expo which took place from 14th to 17th of June at the Los Angeles Convention Center, the gaming industry wasted no efforts in continuing its gigantic promotional campaign despite unsettling news pertaining to the weakened sales that have troubled the last quarter.

Being avid gamers ourselves here at The Daily Zombies, we have had our fair share of coverage for the major announcement and noteworthy development of the event. And while we here do not have the intention to look into our diabolical crystal ball to predict which of the games out of the stellar amount presented would make it to the epitome of gaming heaven, in retrospection we are making a list honoring the best trailers that was presented during the event.

Why just the trailers? For the simple fact that trailers have by now became a crucial part in the promotional campaign of a game. It is common to see that a playable demo of an upcoming game might not always make it for the event for various reasons, and even if it does, they are unlikely to emulate the promotional effects of an outstanding produced trailer. A well-produced trailer would fulfill what it set out to achieve: To surprise, rejuvenate, and to provoke our interest.

Before we move on, do note that the list are based on perceived anticipation and are in alphabetical order, as slapping a sensible rating onto them is impossible and irresponsible. Nonetheless, we have imposed a "Brain-Lickingly Cool Meter" to indicate the level of interest that the respective trailer produced.

With no further ado, here are The Daily Zombies's picks for the top thirteen best trailers of the event.

Assassin's Creed: Brotherhood
Developed by: Ubisoft Montreal
Published by: Ubisoft
Platforms available on: Microsoft Windows, PlayStation 3, Xbox 360
Released Date: 16th November 2010
Genre: Third-person action-adventure, Sandbox, Stealth

One of the most impressive CGI video to come out from E3 2010, the third entry in the best-selling stealth action thriller, Assassin's Creed: Brotherhood, further escalated its scale as Ezio, now a Master Assassin, gathered his very own Brotherhood in a fight to the end with the Templars.

The final confrontation between both the Brotherhood and the Templars are depicted in a chain of awesome sequences with this one.

Brain-Lickingly Cool Meter:

Call Of Duty: Black Ops
Developed by: Treyarch
Published by: Activision
Platforms available on: Nintendo Wii, Nintendo DS, Microsoft Windows, PlayStation 3, Xbox 360
Released Date: 9th November 2010
Genre: First-Person Shooter

The hard-hitting blockbuster First-Person Shooter action series returns, and this time, the battlefield is Cold War. Players can expect to fight their way out at exotic locales such as South Vietnam and the Ural Mountains in western Russia.

With well-choreographed action sequences, this might just be the very best trailer in the history of the entire "Call of Duty" series. In addition, Activision has released a new cut of the trailer which featured Eminem's track "Won't Back Down".

Brain-Lickingly Cool Meter:

Castlevania: Lords of Shadow
Developed by: MercurySteam and
Kojima Productions
Published by: Konami
Platforms available on: PlayStation 3, Xbox 360
Released Date: Fall 2010
Genre: Third-person action-adventure

A complete reboot of the critically acclaimed long-running series, Castlevania, Castlevania: Lords of Shadow, employs the services of gaming extraordinare, Hideo Kojima (famed creator of the Metal Gear Solid franchise) and the Kojima Productions. Expectations from fans of the series have been greatly heightened by the involvement of Kojima, despite the advisory role he had over main developer Mercury Steam. One thing is for sure: One of the Belmont clan is going kick some serious vampire butts.

The trailer dutifully illustrates the somewhat sombre tone of the story, not without displaying some major vampire-slaying actions.

Brain-Lickingly Cool Meter:

Child of Eden
Developed by: Q Entertainment
Published by: Ubisoft
Platforms available on: PlayStation 3, Xbox 360
Released Date: 2011
Genre: Rail Shooter, Rhythm

For the ultimate Kinect experience, look no further. Yes, not even those sixteen launch titles that will be released to coincide with the launch of Xbox 360's do-or-die peripheral, Kinect. A spiritual successor to the surprise hit title in 2002, Rez, Child of Eden continues the synesthetic adventures fusing rhythmic action gameplay with rail shooting elements as player takes on the role of a hacker on a quest to quell off virus attack on an all-compassing futuristic system.

Brain-Lickingly Cool Meter:

Civilization V
Developed by: Firaxis Games
Published by: 2K Games
Platforms available on: Microsoft Windows
Released Date: 21st September 2010
Genre: Turn-based strategy game, 4X

Sid Meier's Civilization series have come to be one of the most popular strategy gaming series around. The appeal for players to lead a civilization from the prehistoric stone age to the futuristic space age is one that have never run out for fans of the series. With this latest installment, players can expect more of the same old fun, complete with further enhancement over the stimulation experience.

And as with all other great games, there's one inevitable problem: Addiction. A very true fact that is put into focus in this mockumentary-style trailer. The kind of humor that only the most avid gamers knew.

Brain-Lickingly Cool Meter:

Dead Space 2
Developed by: Visceral Games
Published by: Electronic Arts
Platforms available on: Microsoft Windows, PlayStation 3, Xbox 360
Released Date: 25th January, 2010
Genre: Survival horror, Third-person shooter

Isaac Clarke, the accidental protagonist of 2008's critically acclaimed Survival Horror third-person shooter, Dead Space, is back in this much-anticipated sequel, scheduled to be released only till January next year. Taking survival horror into the next deadly level, Visceral Games promised to further bend the twisted fuck out of poor Isaac's mind-fucked skull.

A continuation of the previous Dementia trailer, the E3 trailer picked up where the previous trailer ended with some worthy twisted banged-up action.

Brain-Lickingly Cool Meter:

Deus Ex: Human Revolution
Developed by: Eidos Montreal
Published by: Square Enix
Platforms available on: Microsoft Windows, PlayStation 3, Xbox 360, OnLive
Released Date: March 2011
Genre: Action RPG

The long-awaited prequel to what many gamers perceived as the "Best PC Game of All Time", Deus Ex, Deus Ex: Human Revolution certainly has a big shoe to fill in. Combining both first person gameplay and third person viewpoint while executing instant-kill moves or utilizing the cover system, the game will also be comprised of a combination of RPG element.

Composed of great character design and effective CG movie directing, it certainly seems promising that Deus Ex: Human Revolution is bound to take a spin of the regular futuristic cyborg/robot genre.

Brain-Lickingly Cool Meter:

El Shaddai: Ascension of the Metatron

Developed by: Ignition Tokyo
Published by: Ignition Entertainment
Platforms available on: PlayStation 3, Xbox 360
Released Date: 2011
Genre: Action adventure

Not the Amy Grant spiritual pop song, but usual church-going Christians might just have a good chance of knowing just what "El Shaddai" is. A loose interpretation of the Book of Enoch, this beautiful game depicted the adventures of Enoch as he fights his way to save the souls of fallen angels in order to stop the very ineffable God from tampering with the reset button of the universe. With Sawaki Takeyasu and Masato Kimura on board, along with their remarkable team whom outstanding resume includes Devil May Cry, Okami, and Viewtiful Joe, this is one title to look out for, if you are into stylish action.

All crazy shit biblical nonsense aside, the trailer poignantly displayed the wildly gorgeous action-packed game with some cool platforming element.

Brain-Lickingly Cool Meter:

Metal Gear Solid: Rising
Developed by: Kojima Productions
Published by: Konami
Platforms available on: Microsoft Windows, PlayStation 3, Xbox 360
Released Date: July, 2011
Genre: Stealth, Action adventure

Forget the effeminate unsuspecting protagonist of Metal Gear Solid 2: Sons of Liberty. Raiden is now a take-no-prisoner, half-man-half-cyborg, all absolute cool, cyborg ninja. An interquel bridging the gap between Metal Gear Solid 2: Sons of Liberty and Metal Gear Solid 4: Guns of the Patriots, Metal Gear Solid: Rising is set to be the one of the most anticipated game of 2011.

With Hideo Kojima at Microsoft’s press conference to debut the trailer for Metal Gear Solid: Rising, fan's reaction went hyper-drive. And they have good reasons to. The latter part of the trailer, with the detailed gameplay sequence showing off Raiden's swordplay is definitely one of the most awesome innovation around.

Brain-Lickingly Cool Meter:

Portal 2
Developed by: Valve Corporation
Published by: Valve Corporation
Platforms available on: Microsoft Windows, PlayStation 3, Xbox 360, Mac OS X
Released Date: 2011
Genre: First person puzzle

The surprise hit of 2007, the success of Valve Corporation's Portal was truly a remarkable achievement, given its unique genre. With Portal 2, expect more diabolical mental torment from the resident psycho artificial intelligence bitch, GLaDOS (Genetic Lifeform and Disk Operating System), as protagonist Chell braved herself through one deadly puzzle after another.

What was depicted in the trailer were simplistic enough that one might wonder how it made it to this list. If you ever encounter GLaDOS, you will understand the powerful effects of the psycho A.I.'s words: "I think we can put our differences behind us. For science. You monster."

Brain-Lickingly Cool Meter:

Star Wars: The Old Republic
Developed by: BioWare
Published by: LucasArt
Platforms available on: Microsoft Windows
Released Date: Spring 2011
Genre: Massively multiplayer online role-playing game (MMORPG)

Being the latest installment of the critically acclaimed Star Wars: Knights of the Old Republic franchise, Star Wars: The Old Republic have kept fans waiting for a long time since its initial announcement back in 2008. Taking place 300 years after the events of the Star Wars: Knights of the Old Republic games and more than 3,500 years before the events in the Star Wars films, expect the war between the Sith and their sworn nemesis, the Jedi to escalate further in this bound-to-be-epic MMORPG.

Titled "Hope", the trailer depicted a chapter of the Battle of Aldaraan where the Galactic Republic troopers took a desperate last stand against an overwhelming numbers of all-powering Siths. This is one awesome trailer that brings the "WAR" back to "STAR WARS", unlike the imbecile prequel trilogy.

Brain-Lickingly Cool Meter:

Twisted Metal
Developed by: Eat Sleep Play
Published by: Sony Computer Entertainment America
Platforms available on: PlayStation 3
Released Date: 2011
Genre: Vehicle combat

It sure as hell seems like we have tons of sequels of long-running franchises churning out everywhere now. Not a bad thing if they are on this list. Add Twisted Metal to this list. The undisputed king of vehicular combat games returns, rejuvenated with state-of-the-art gameplay mechanics.

A semi-satirical trailer if you dig the conversation between the two cabbie in the first half of the trailer. Let's just hope this turned out as cool as it looked here.

Brain-Lickingly Cool Meter:

Your Shape: Fitness Evolved
Developed by: Ubisoft Montreal
Published by: Ubisoft
Platforms available on: Xbox 360
Released Date: 4th November 2010
Genre: Fitness game

"Your Shape: Fitness Evolved" is developed and published by Ubisoft, and has been marketed to be Microsoft's answer to the ever popular Wii Fit Plus and Wii Sports Resort. Not that I will ever play this kind of game, but from the way the advert depicted the Kinect utility here, it's anybody's educated guess that the upcoming Xbox 360 peripheral gonna be quite a topic in gaming industry in months to come.

It's not really one of those excellently directed CG video you can expected here, but from what we see on this one, the point of the Kinect functionality is executed in a clear and concise way and I'm sure the consumers are getting the message on this one.

Brain-Lickingly Cool Meter:

A recap of the list:

13. Assassin's Creed: Brotherhood

12. Call Of Duty: Black Ops

11. Castlevania: Lords of Shadow

10. Child of Eden

9. Civilization V

8. Dead Space 2

7. Deus Ex: Human Revolution

6. El Shaddai: Ascension of the Metatron

5. Metal Gear Solid: Rising

4. Portal 2

3. Star Wars: The Old Republic

2. Twisted Metal

1. Your Shape: Fitness Evolved


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