Your Mom Hates Dead Space 2: Undead Monday

Posted by Grey Monday, January 24, 2011

Watch Electronic Arts redefine the acronym, "MILF". It's "Mothers I Like to Frighten" for them now.

This Undead Monday, insert your personal "Your Momma" joke, but with a Dead Space tinge.

As we eagerly await the release of Electronic Arts and Visceral's upcoming Sci-Fi Survival Horror game, Dead Space 2, this Wednesday (25th January), as if the hype wasn't enough, Electronic Arts has kicked off a new viral campaign to promote the sequel. A campaign that will no doubt invoke controversy.

Bringing in two hundred mothers under the pretension of a customer research survey, these unsuspecting middle-age ladies were made to watch some of the most bloody gore game sequence of Dead Space 2. And predictably, they were petrified by what they saw and denounced the game at the first prompt.

Your Mom Hates Dead Space 2 Behind-the-Scenes


Which is exactly what was expected and the desired effect of the viral campaign. The logic being kind of lame when you put them in plain English: Your mother hates this game, which means that you gotta love it. While I strongly believe that the video footages that were eventually released must have been pre-approved by these middle-age ladies, the notion of exploiting a certain demographic's fear to illuminate another demographic's potential enthusiasm isn't really my cup of tea. Imagine the kind of brat that will really dig this rhetoric. Exactly, it's the kind of obnoxious brat that no one gives a shit. I'm not exactly decrying the campaign but I'm stumped that Dead Space 2, being the high-quality product that it is deserves a campaign that's arguably reek of naivety.



Electronic Arts has put up a website for the campaign, and for those interested in it, hit the jump for a few of the samples.

Your Mom Hates Dead Space 2 'Participant #0122' Reaction


Your Mom Hates Dead Space 2 'Participant #0124' Reaction


In an interesting turn of events, Dino Ignacio, a Filipino artist and designer who is also a member of the development team of Dead Space 2, has put up a video of his mother's response to the same video sequences.

My mom's reaction to Dead Space 2 footage


I bet Ms. Ignacio is among some of the most popular moms on the internet these days.

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