CNA's Ridiculous Display Of Insensitivity

Posted by Grey Sunday, March 13, 2011

Will the world be a colder and harder place without Channel NewsAsia (CNA)? Most probably not. Okay, scratch that. Absolutely not.

We dropped a passing remark on how unbelievably opportunistic Singapore-based news network, Channel NewsAsia (CNA) was in our earlier post. Here's why.

Uncovered by the ever-diligent Mr. Brown, a seemingly mass-circulated email of an advertorial nature was sent out by Channel NewsAsia's MediaCorp Marketing Communications.

Here's an excerpt from the email:

Be a Part of Channel NewsAsia’s Breaking News Coverage on the Japan Tsunami

Channel NewsAsia: Massive Tsunami Hits Japan after Massive Quake
A massive 8.8-magnitude earthquake shook Japan in the early afternoon today, unleashing a powerful tsunami that wrecked havoc along the streets of coastal towns. Book your spots in the Weekday Evening News Bundle as the channel brings viewers comprehensive coverage reports on the disaster with extended versions of news bulletins tonight.
… Call our sales representatives now!"

For those in doubt over the authenticity of the article, an official from MediaCorp has confirmed it with an apology:

Netizens have criticized an electronic direct mail (edm) sent by MediaCorp Marketing Communications canvassing for advertisements on Channel NewsAsia, shortly after the earthquake and tsunami hit Japan yesterday.

In a statement, Mr Edwin Koh, Senior Vice-President, Marketing & Sales Planning, MediaCorp clarified that the edm was sent to a targeted group of clients and agencies that had interest in being part of "breaking news" coverage.

Added Mr Koh, "We apologize unreservedly if we had been seen to be insensitive to the gravity of the situation. The staff concerned has been counseled to be more circumspect; we hope the public will be forgiving and we can focus our attention and efforts on the affected victims of this most unfortunate tragedy."

We stood unconvinced by the sincerity, or lack thereof, of the apology. There is no 'if", as the email is clearly, an indication of the department's lack of sensitivity to the gravity of the situation. An electronic direct mail (edm), really? By that is "Mr. Koh" implying that the email was automated with contents generated by some ghost-writing robots, despite the mention of the counselling of the "staff concerned"?

Source: mrbrown


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