WATCH Intel: The Chase

Posted by Grey Thursday, October 6, 2011

Prepare yourself for a frenetic-paced, action-packed chase crossing all the different platforms on your computer desktop in Intel: The Chase.

In this amazing 105-second-long short film directed by the incredibly talented London-based duo, Smith & Foulkes, viewers are immediately immersed in an awesome action-adventure chase scene which cleverly combines thrilling chase sequences to an incredible zeitgeist display of all the social networking sites, softwares, and webpages that you can't live without. And all this just to illustrate the performance capabilities of the 2nd Generation Intel® Core™ i5 processor.

Hit the jump to check out the cool ad.



To build excitement around the 2nd Generation Intel® Core™ i5 processor, Intel is launching an action-adventure video titled “The Chase.” Created by independent San Francisco ad agency Venables Bell & Partners and directed by award-winning London-based duo, Smith & Foulkes (Honda “Grrr” and Coca-Cola “Videogame”), the 105-second-long film illustrates the incredible multi-tasking power of the new Core i5 processors. The spot demonstrates the performance capabilities of the new processors by creating an action-movie style chase sequence that takes place through a wide variety of program windows on a computer desktop. Filmed on location in Prague, Czech Republic, the video features a multitude of programs and sites, including Apple’s iTunes*, Facebook*, YouTube*, Microsoft Office* and the Adobe Creative Suite*.

The viral campaign, including the actual Facebook page of "Eva Moore" (that you see in the clip), is currently still ongoing with a "Chase Hunt" in place. For those interested, head over to find out more.

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