The live-action adaptation of the first chapter in Suzanne Collins’ best-selling novel series The Hunger Games trilogy gets a new poster as well as some unexpected cross-promotion with a nail polish.
Last month, we took an in-depth look at Gary Ross'live-action adaptation of The Hunger Games, the first chapter in Suzanne Collins’ best-selling young-adult science fiction adventure novel series The Hunger Games trilogy with the first theatrical trailer, character poster sets as well as some propaganda-style posters for the twelve districts and the Capital in the film.
Earlier this month, in commemoration of the release date of the much-anticipated film being 100 days away, Lionsgate kicked off an extensive poster unveiling campaign by pulling off the #HUNGERGAMES100 Poster Puzzle Hunt, where 100 sites were given 100 different puzzle pieces of said poster. And after some back-and-forth over the campaign, the official poster were finally unveiled and available right after the jump.
Apart from the unveiling of the poster for the peculiar "100 days" occasion, the film studio will also be rolling out "Colors from the Capitol", a collection of China Glaze nail polish based on the film. A first image of the even more peculiar cross-promotion has been unveiled, featuring Elizabeth Banks in her flamboyantly pink Effie Trinket get-up. You can check out the image right after the jump.
Here’s the official synopsis for the film:
Every year in the ruins of what was once North America, the evil Capitol of the nation of Panem forces each of its twelve districts to send a teenage boy and girl to compete in the Hunger Games. A twisted punishment for a past uprising and an ongoing government intimidation tactic, The Hunger Games are a nationally televised event in which “Tributes” must fight with one another until one survivor remains.
Pitted against highly-trained Tributes who have prepared for these Games their entire lives, Katniss is forced to rely upon her sharp instincts as well as the mentorship of drunken former victor Haymitch Abernathy. If she’s ever to return home to District 12, Katniss must make impossible choices in the arena that weigh survival against humanity and life against love.
THE HUNGER GAMES is directed by Gary Ross, and produced by Nina Jacobson’s Color Force in tandem with producer Jon Kilik. Suzanne Collins’ best-selling novel, the first in a trilogy published by Scholastic that has over 16 million copies in print in the United States alone, has developed a massive global following.
The Hunger Games stars Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth, Woody Harrelson, Elizabeth Banks, as well as Donald Sutherland, and is set to be released on March 23rd, 2012, with a film adaptation of Catching Fire, the second novel in The Hunger Games trilogy scheduled to be released on November 22nd, 2013.
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