Ever wonder how life in an IKEA catalogue is like?

In Page 23, a quietly bizarre short film directed by filmmakers Jeroen Houben, Tim Arts, and Stefan van den Boogaard, we have a glimpse into the seemingly perfect world of the glamorous photogenic world of life inside an IKEA catalogue. A four-minute short film that has went on to win the jury prize and audience award at the 48 Hour Film Project in Utrecht, Netherlands, Page 23 is at once creepy and arresting.

Here's the official synopsis of the short film:

Advertisements usually display unruffled domestic happiness. But, as we will see in Page 23, this world looks too good to be true. Behind the beaming smile of fashion models loom adultery and the stifling daily routine.

Hit the jump to check out the brilliant short film.



Source: Page 23 via iO9

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