And there came a day, a day unlike any other, when Earth's mightiest heroes and heroines found themselves united against a common threat. On that day, the Avengers were born—to fight the foes no single super hero could withstand! Today is that day. The day Marvel Studios' The Avengers assemble on the big screen.
While May the 4th is usually remembered by fans of pop culture as the "Star Wars Day" ("May the 4th be with you", anyone) there is no doubt that this year's Star Wars Day is hopelessly overshadowed by another earth-shattering event occurring on the same day. An event so significant in pop culture that we are throwing out our usual Zombie of the Week feature (a weekly feature that we periodically posted on Friday) to cover. Anyway, there are indeed a group of zombies who are having the time of their (undead) life this week. And we are talking about the Marvel Zombies, of course, given the fact that the significant event we are talking about is... For those who have not been living under a rock, the opening day of Marvel Studios' The Avengers.
The film that we have been covering for years will finally be released today. So just what exactly is the big hullabaloo about this film?
In summary, The Avengers represent a cinematic achievement that is indeed a history in the making regardless how well the box office pay-off it is going to get. Since the awe-inspiring post-credit scene in 2008's phenomenal Iron Man, we started to gradually fall in behind the line upon realization of the bigger plan behind the scene: The Avengers Initiative presented by Samuel L. Jackson's Nick Fury. The inception that The iconic, mighty Avengers, Earth's mightiest heroes that we grew up with in the "funny papers", will one day assemble on the big screen. Then came The Incredible Hulk in the same year where we were further informed about the impending assembly with yet another post-credit scene cameo of Robert Downey, Jr.'s Tony Stark. Marvel took a break for the following year, but came back with the relatively disappointing Iron Man 2 where the road to Avengers continued. In 2011, Marvel Studios return with a left/right hook combination in the form of Thor and Captain America: The First Avenger, both crowd-pleasing box office winners in their own right. And here we are, after an unprecedented four years and five films' worth of build-up, on the verge of the pay-off of the big one.
Will The Avengers live up to the impossible hype? Will Marvel really hammer the nail to the iconic status it has always aspired to live up to, against their Distinguished Competitor's comic book icons?
In our undead and therefore not-one-bit humble opinions, you don't have to be a brains-consuming zombie to figure that out. The answer is a resounding Yes. With Joss Whedon, the fan-favourite creator at helm, Marvel Studios is indeed bringing out all the big guns, and while the earlier associated films have seen varying level of critical success, we have seen enough to form a reasonable positive opinion of the film. In addition, what we have seen from the trailers thus far have done nothing except to instil more awe and excitement for the superhero all-star film.
While many have argued that the notion for a big assembly film like "The Avengers" has inevitably reduced the earlier five films to be a an extended advertisement for the big one, we have to agree that we could on the verge of an all-new, all-different films franchising and marketing strategy. That said, Marvel is certainly threading on some dangerous waters here. Will the idea of being able to watch all your favourite superheroes in one film somehow discourage your interest in watching just one individual superhero in his own movie? Don't ask us, because like the millions and millions of comic readers crossing the boundaries of several generations, we already made the choice when we read The Avengers while checking Captain America on a monthly basis for decades. So will the casual audience be reacting like us? Let the little social experiment begin.
For now, before Warner Bros. and DC decide to assemble their Justice League on the big screen, while Japan's Toho Co., Ltd decide to pit Ultraman against Godzilla with the Masked Riders and Power Rangers running around in the background, make my Marvel! Excelsior. (Apparently, we are tapping deep into our inner Marvel Zombie here)
With no further ado, hit the jump for yet another look at the final trailer.
Here's the recently-released IMAX TV spot.
Check out the history-making path to The Avengers with this featurette.
In this new featurette entitled "Avengers Assemble", a compilation of scenes you have seen from the trailers as well as interviews with the cast and director, along with some behind-the-scenes footage are on full display.
Lastly, courtesy of Lebanese Cinema Movie Guide, Comic Book Movie.com, MTV, EW, and USA Today,here are a bevy of hi-res images from the film.
Here’s the official synopsis for The Avengers:
Marvel Studios presents in association with Paramount Pictures “Marvel’s The Avengers”–the Super Hero team up of a lifetime, featuring iconic Marvel Super Heroes Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins. Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Samuel L. Jackson, and directed by Joss Whedon, “Marvel’s The Avengers” is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since. Prepare yourself for an exciting event movie, packed with action and spectacular special effects, when “Marvel’s The Avengers” assemble in summer 2012. In “Marvel’s The Avengers,” superheroes team up to pull the world back from the brink of disaster when an unexpected enemy threatens global security.
Directed by Joss Whedon, The Avengers stars Robert Downey Jr., Chris Hemsworth, Chris Evans, Mark Ruffalo, Jeremy Renner, Scarlett Johansson, Samuel L. Jackson, Tom Hiddleston and Cobie Smulders. The film is currently scheduled to be released in 3D on May 4th, 2012.
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