Iron Man 3: The Iron Legion Unveiled & New Poster

Posted by Grey Sunday, March 31, 2013

Have a closer look at the almighty Iron Legion that we last saw in the latest trailer as we highlight the recent ups and downs of the unstoppable marketing campaign of Marvel Studios' Iron Man 3. 

With its international release later this month and the States-wide release early May, the marketing department behind Marvel Studios' Iron Man 3 is working overtime to ensure that the folks who enjoyed Joss Whedon's The Avengers will be back in the theatres to take on the seventh instalment of Marvel Cinematic Universe and incidentally the first chapter of their Phase Two plan. With that, we chronicled the recent ups and down of the campaign, both social networking and conventional.

First up, we look on the bright side at the not-so-viral social networking campaign found at the official Iron Man 3 Facebook page

By entering this cool Hall of Armors in the Facebook trivia campaign to “Unlock the Armors,”, fans can engage in an effort to unlock these new armors that were last shown in the latest trailer of the film by answering related questions. Apart from unlocking and thus unveiling The Iron Legion, fans can also enter themselves into a contest to attend the world première event of Iron Man 3 in Los Angeles on April 24. We certainly feel happy for the eventual winner but everyone's a winner as we feast on these awesome armors that have been unlocked thus far.

First, we take a look at Mark XXXIX Sub Orbital Suit "Gemini," perfect for intergalactic trip.

The Artillery Level RT Suit, Mark XVII "Heartbreaker."

The Disaster Rescue Suit, Mark XXXV "Red Snapper."

Quite possibly the one with the most attention given how fans have collectively (and affectionately) called it the Hulkbuster after the armor of the same name in the comic book. Well, its official name is Heavy Lifting Suit, Mark XXXVIII "Igor." 

Hyper Velocity Suit, Mark XL "Shotgun."

And last but not least, the Enhanced Energy Suit, Mark XXXIII "Silver Centurion."

And now moving on to the not-so-cool side of the marketing campaign, the recently-released poster for the film was truly an abomination, mashing the earlier character poster set into one stupid-looking junk.

In closing on a related note, fans of the film in China will reportedly be treated to some bonus feature exclusive for the Chinese version of the film. While details are sketchy, all we know is that Chinese actress Fan Bingbing will only be appearing in this special version that will more likely than not be appearing on the bonus scenes in the eventual Blu-ray and DVD releases.

Here's the official press release:

Marvel Studios and DMG announced that a Chinese version of IRON MAN 3 will be released in China on a date to be announced in the near future. DMG, a Chinese media and entertainment company, collaborated with Marvel Studios on the Chinese elements in the film, and is marketing and distributing the film in China. While Marvel and DMG have decided not to apply for co-production status in China, the film includes significant Chinese elements. Renowned Chinese actor Wang Xueqi will appear in both the studio’s Chinese version of the film and in its international and domestic US version. Both versions of the film include Iron Man 3 footage filmed in Beijing in December. The Chinese version of the film will also feature a special appearance of China’s top actress, Fan Bingbing, and will offer specially prepared bonus footage made exclusively for the Chinese audience. Marvel Studios’ experience working on this film with Fan Bingbing and Wang Xueqi and in shooting in China has been very positive and has created a springboard for future collaboration with China’s talented stars and its growing film and television industry. The IRON MAN cast and filmmakers look forward to bringing IRON MAN back to China.

Here’s the official synopsis for the film: 

Marvel Studios’ Iron Man 3 pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy’s hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man? 

Starring Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Guy Pearce, Rebecca Hall, Stephanie Szostak, James Badge Dale with Jon Favreau and Ben Kingsley, Iron Man 3 is directed by Shane Black from a screenplay by Drew Pearce and Shane Black and is based on Marvel’s iconic Super Hero Iron Man, who first appeared on the pages of Tales of Suspense (#39) in 1963 and had his solo comic book debut with The Invincible Iron Man (#1) in May of 1968. Iron Man 3 is presented by Marvel Studios in association with Paramount Pictures and DMG Entertainment. Marvel Studios’ President Kevin Feige is producing and Jon Favreau, Louis D’Esposito, Stephen Broussard, Victoria Alonso, Alan Fine, Charles Newirth, Stan Lee and Dan Mintz are executive producers. The film releases May 3, 2013, and is distributed by Walt Disney Studios Motion Pictures.

Directed by Shane Black, Iron Man 3 features an all-star cast with Robert Downey Jr., Don Cheadle, Gwyneth Paltrow, Rebecca Hall, James Badge Dale, Jon Favreau, and Guy Pearce. Iron Man 3 is currently scheduled to open internationally in IMAX 3D theatres on April 25th with a domestic release on May 3rd, 2013. 


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