Iron Man 3: New Trailers & Character Posters

Posted by Grey Wednesday, March 6, 2013

Behold the coming of the Iron Legion! With Iron Man 3 hitting cinemas everywhere in less than two months, the marketing department of Marvel Studios is firing on all cylinders with the release of a brand new trailer as well as a set of character posters for the first entry of the Phase Two of the highly successful Marvel Cinematic Universe. 

Set to be released internationally on April 25 and May 3 in the United States, Iron Man 3 is easily one of the most anticipated films of 2013. With the release of the seventh instalment of Marvel Cinematic Universe in our immediate horizon, Marvel Studios has unleashed an onslaught of promotional items such as new trailers as well as new posters as the marketing strategy intensified.

We have last checked out the film described as a "technological crisis thriller" by writer-director Shane Black with the Super Bowl TV spot, and in last October, the first trailer of the film, and remained to be pretty awe-struck by both trailers. However, the latest trailer easily takes the cake as the best one with intensified pacing and one hell of a final scene. With no further ado, hit the jump to check out the awesome trailer.

Apart from the obvious takeaway here being the final scene where Robert Downey, Jr and Don Cheadle summons the Iron Legion, Ben Kingsley's delivery of the line, “You’ll never see me coming,” was pretty rad too. 

Following the release of the latest trailer, an international version was released with actors Wang Xueqi and Fan Bing Bing being highlighted for the Chinese audience. Hit the jump to check out the trailer, which is basically the same as the above with more new footages of the Chinese actors.

In a recent interview with SFX Magazine, writer-director Shane Black elaborated on how he integrated Warren Ellis' "Extremis" storyline in the film:

“In the Extremis comic book, there’s a type of thing that takes over and basically upgrades DNA. Sometimes you die. But if you live through the experience then you come out this changed thing. But the way they do it is the guy that does it is not some man chosen to be the super soldier -he’s just a militia guy. There’s an element of realism to it as well. So what we’ve tried to do is take this very science-fictiony concept of super people, and ground it in the type of people who volunteer for this being not necessarily super villains, but just people who upgrade. I love the idea of a super villain that doesn’t wear a cape, that doesn’t wear a super suit. That goes around dressed as you are right now. As for the science of it, once again we’ve gone back to the comic books, and I think pretty much lifted the Maya Hensen idea, that she met [Tony] long ago and had the germ of an idea, which now has come to fruition full circle, but she’s afraid because it’s gotten out there. And we go from there. I think you’ll be interested in the effect that we generate to demonstrate what Extremis does to a human being. It’s a pretty interesting special effect. But we’ve deliberately stayed away from defining, ‘Oh it’s nanites.’ What we do keep from the comic is the idea that there’s a slot in the brain that seems to have been dormant, but exists in human beings, almost as though it’s waiting for human beings to find a way to fill it. It’s been there forever.”

Collider recently conducted interviews with Robert Downey, Jr, Marvel Studios President Kevin Feige and writer-director Shane Black. Among some of the interesting subjects that were brought up, Feige talked about the post-credit sequence for Iron Man 3:

Collider: One of the signatures of the Marvel films starting with Iron Man, and I understand it was part function but also it became something that was fun for you guys to play with, was the notion of the after credits teaser, using that as a sting and using that to kind of point direction to the next thing.  I understand on Phase One there’s almost a necessity.

Feige: Yes.

Collider: You guys were using that as a building thing.

Feige: Yes.
Collider: Do you feel obligated now in Phase 2 as you move towards Phase 3, do you have to do that on every film?  Is that something that has become part of how you think about these movies or is it case by case if we have something that’s appropriate you’ll use?

Feige: It’s sort of case by case.  I don’t want to be in that theater for the first time when even 2 people stay behind and nothing happens, frankly.  I like that we’ve trained at least some people to stay behind and get a little reward, but you’re absolutely right it served a different purpose.  It was a part of the, “Hey surprise, these are connected. We’re building towards something here.” Shawarma, which everyone knows famously was an idea we came up with much, much later and shot after the premiere just because we thought it would be fun.  There was not going to be a tag until that point.  So it’s a little faster and looser now because people know, and frankly the whole purpose of Iron Man 3 is to say that these characters can exist just as successfully on their own again.  But, as I said I don’t want to be there when nothing happens after people sit through 8 minutes of credits. 

Check out the interviews that Collider conducted with Robert Downey, Jr, Marvel Studios President Kevin Feige and writer-director Shane Black in its entirety.

And here are the recently-released posters for the film, including one cool set of character posters.

Don Cheadle as Col. James "Rhodey" Rhodes

Ben Kingsley as the Mandarin (incidentally one of the coolest character posters for a villain that we have seen in a long time)

Guy Pearce as Aldrich Killian

Gwyneth Paltrow as Virginia "Pepper" Potts

Robert Downey, Jr. as Tony Stark / Iron Man

The same poster in a higher resolution and sporting no logos.

Again, the same poster but under a different sky in this Latin poster.

And the Japanese version of the same poster.

Courtesy of Empire, here's the latest cover to the magazine (as well as an alternate cover).

Here are the wallpapers from the recent batch of posters.

As a recap of the earlier trailer, here are some of the coolest screen captures from the trailer.

Official set images for the film.

Here’s the official synopsis for the film: 

Marvel Studios’ Iron Man 3 pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy’s hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man? 

Starring Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Guy Pearce, Rebecca Hall, Stephanie Szostak, James Badge Dale with Jon Favreau and Ben Kingsley, Iron Man 3 is directed by Shane Black from a screenplay by Drew Pearce and Shane Black and is based on Marvel’s iconic Super Hero Iron Man, who first appeared on the pages of Tales of Suspense (#39) in 1963 and had his solo comic book debut with The Invincible Iron Man (#1) in May of 1968. Iron Man 3 is presented by Marvel Studios in association with Paramount Pictures and DMG Entertainment. Marvel Studios’ President Kevin Feige is producing and Jon Favreau, Louis D’Esposito, Stephen Broussard, Victoria Alonso, Alan Fine, Charles Newirth, Stan Lee and Dan Mintz are executive producers. The film releases May 3, 2013, and is distributed by Walt Disney Studios Motion Pictures.

Directed by Shane Black, Iron Man 3 features an all-star cast with Robert Downey Jr., Don Cheadle, Gwyneth Paltrow, Rebecca Hall, James Badge Dale, Jon Favreau, and Guy Pearce. Iron Man 3 is currently scheduled to open internationally in IMAX 3D theatres on April 25th with a domestic release on May 3rd, 2013. 


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