Oldboy: Final Preview

Posted by The Daily Zombies Sunday, December 1, 2013

Does the world need a Hollywood edition of Oldboy, Park Chan-wook's 2003 dark epic film that is incidentally the crown jewel of his Vengeance Trilogy? Perhaps not even Spike Lee has a say in that before we get to check it out but before that, The Daily Zombies takes a final look at Oldboy with its well-executed viral marketing campaign. 



First and foremost, we understand that the Spike Lee's Oldboy is not a remake of 
Park Chan-wook's 2003 critically acclaimed live-action adaptation of the Japanese manga of the same name. It is however another adaptation of the original manga which is remarkably different from original Korean film. Will that fact entice audience more so than a straight-up remake of Park Chan-wook's Oldboy? Unfortunately, it is all the same to us. Incidentally, we have an answer to the earlier question: Does the world need a Hollywood edition of Oldboy? Not for us. Not even if they can pull off a state-of-the-art 3D version where the infamous hammer make you feel like it is hitting you on the head.

Nevertheless, the involvement of Spike Lee as the director of the film has somehow elevate the film's prospects ever so slightly given its doomed potential. Ever so slightly. 


With that said, a film with such intriguing concept always make for some engaging marketing materials. Hit the jump to check out the promotional clips released by FilmDistrict. 


First, the final trailer (incidentally a Red Band one) released recently.




A well-angled short trailer.



Featurette for the film.




Another featurette for the film.


Directly lifted from the Hotel Oldboy campaign.



Do head over to the official Tumblr site of the film to also check out a three-part prequel comic for the film.





Taking full advantage at the intriguing plot spinning across two decades, the marketing team at FilmDistrict came out with an awesome concept of rolling out a series of 20 posters depicting each year of Doucett's imprisonment. Highlighting the significant event of the particular year, we saw everything from 9/11 to Hurricane Katrina, deepening our empathy of the terrible times Doucett had during his lost decades.

Hit the jump to check out all 20 posters for the series entitled "20 Years of Oldboy".










































Continuing the grim and gritty atmosphere of Park Chan-wook's original film, the viral marketing campaign gives a cheeky look at the the remake with a series of posters known as "Hotel Oldboy" as we take a glimpse at the unbearable captivity of Doucett with promotional taglines lifted directly from those conventional hotel advertisements.












The regular posters.


Official images from the film.












Here’s the official synopsis for the film:

OLDBOY is a provocative, visceral thriller that follows the story of an advertising executive (Josh Brolin) who is abruptly kidnapped and held hostage for 20 years in solitary confinement. When he is inexplicably released, he embarks on an obsessive mission to discover who orchestrated his bizarre and torturous punishment only to find he is still trapped in a web of conspiracy and torment.

Rated R, Oldboy is now available at all fine theaters.





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