Dawn of the Planet of the Apes: Final Preview

Posted by The Daily Zombies Thursday, July 10, 2014

The Dawn is almost here... for the Ape-ocalypse to be televised. 

With Matt Reeves's Dawn of the Planet of the Apes swinging into the big screens in mere hours from now, we take a final look at what appears to be yet another remarkable reboot prequel to the classic Planet of the Apes franchise. 



For a sci-fi film franchise, Planet of the Apes is truly as unique as they come both in terms of its timeless quality and its copious quantity. Nevertheless, if you are by any chance happened to be here yet uninformed on the franchise, a short history is prerequisite. The Planet of the Apes film series begun in 1968 with Planet of the Apes, based on the 1963 French novel La Planète des singes (Monkey Planet or Planet of the Apes) by Pierre Boulle. Directed by Franklin J. Schaffner and starring Charlton Heston and Roddy McDowall, the ground-breaking science fiction film has been selected for preservation in the United States National Film Registry by the Library of Congress as being "culturally, historically, or aesthetically significant" in 2001. 

As they called it, the rest is history and over here, this is pretty much storied history with sequels after sequels that somehow reinvigorate itself into prequels seamlessly from Beneath the Planet of the Apes (1970), Escape from the Planet of the Apes (1971), Conquest of the Planet of the Apes(1972), and Battle for the Planet of the Apes (1973). And if you thought that this is it, we are just about half way there with not one, but two television series (one live-action, the other animated) based on the series were released in the 1970s.

Then came Tim Burton's critically panned though relatively lucrative remake of the original film in 2001. And a decade-long hiatus took place before British writer and film director Rupert Wyatt reintroduce us with Rise Of The Planet Of The Apes, a true-blue prequel to the evergreen Planet of the Apes franchise that also successfully revitalise the entire franchise. Indeed, as far as reboot of a film franchise is concerned, we are definitely looking at one of the most successful one right here with the 2011 film starring James Franco,Freida Pinto, John Lithgow, Brian Cox, Tom Felton, and Andy Serkis as the main protagonist, Caesar. While great performances are only reasonably expected with that great cast, Rise of the Planet of the Apes still manage to surprise us with a heavy focus on the characters while providing a visual feat of pulling off the emotional drama between the computed generated apes in nuanced stroke. All while reminding us that the doomsday clock for puny human is ticking slowly and surely.

After all the positiveness from the first film, the one most apparent positive for it is that it has by now set up tremendous interests in the ape-pocalypse drama and we are dying to check out the story of Caesar and the impending doomsday of man, be it by nature or nurture. With director Matt Reeves, on board, we are confident that the film-maker who brought us Cloverfield and Let Me In is capable of lending that nuanced balance necessary of a film like this one where the heart truly matters. There is no doubt that Andy Serkis and the amazing wizards at WETAare here to pull off their magic but what truly matters here is a human story that ironically enough will be acted out by "apes". But we believe all it takes is that slight suspension of disbelief and we are in for one of the most human and intriguing "end-of-days" cinematic journey ever realized.

And of course, with a great stellar cast featuring Jason Clarke, Keri Russell, Gary Oldman, Kodi Smit-McPhee, Kirk Acevedo, Toby Kebbell, Enrique Murciano, and Judy Greer, the film is in good hands and based on what we have seen from marketing materials, there is certainly good reason to go ape with this one. Speaking of marketing, let's run down the unconventional route the film took in its marketing campaign as we brace ourselves for the Dawn of the Ape-pocalypse.

First up, the powerful final trailer.



In this special trailer, we get a recap of the story thus far to get up to speed with the film.


Here's a short trailer in the spirit of the 4th of July.





Here are two Behind-the-scenes clips on the transformation from the actor's intricately-captured performance to the final product.







Reminiscent of the intriguing pseudo viral video clips shown in the first film's viral promotion campaign, this clip featuring Koba is a proof of how dark the film is willing to go. 






For everyone ranging from those who have watched the first film or are just plain unfamiliar with the franchise, 20th Century Fox really need a pat on their collective marketing people's back with this series of short films seeking to bridge the decade-long gap between Rise of the Planet of the Apes and Dawn of the Planet of the Apes.  Isaiah Seret directs Spread of Simian Flu: Before the Dawn of the Apes (Year 1), Daniel Thron directs Struggling to Survive: Before the Dawn of the Apes (Year 5), and “thirtytwo” directs Story of the Gun: Before the Dawn of the Apes (Year 10). For your viewing convenience, we have lined them all right below.

Amidst a widespread viral outbreak known as the 'Simian Flu,' a mother is quarantined after testing positive for the virus, leaving her husband and daughter to fend for themselves. 

Dawn Of The Planet Of The Apes presents this moving short film directed by Isaiah Seret in a series inspired by the ten years between The Rise and The Dawn of the Planet of the Apes.



Five years after the Simian Flu all but wiped out humanity, an orphaned teenage girl survives by bartering things she has stolen from dead people's homes. 

Dawn Of The Planet Of The Apes present this short film directed by Daniel Thron in a series inspired by the ten years between The Rise and The Dawn Of The Planet of the Apes.


Story of the Gun: Before the Dawn of the Apes (Year 10)
The journey of a shotgun through the hands of several ill-fated owners as the 'Simian Flu' ravages the world around them. 


Dawn Of The Planet Of The Apes present this ambitious short film directed by "thirtytwo" in a series inspired by the ten years between The Rise and The Dawn Of The Planet of the Apes.



At the poster department, we open with an unexpected rendition from an official source that is more in line with the print house types the likes of Mondo. Believe it or not, 20th Century Fox actually commissioned this awesome piece conjured by artist Janee Meadows.

Back to the usual posters, here are two versions of the same official image that are making the rounds at most theaters.


The international posters.




Side-tracked by the amazing trailer,  Poster Posse member and UK artist Matt Ferguson also took a shot at the film with this awesome rendition.


Here’s the official synopsis for the film:

A growing nation of genetically evolved apes led by Caesar is threatened by a band of human survivors of the devastating virus unleashed a decade earlier.  They reach a fragile peace, but it proves short-lived, as both sides are brought to the brink of a war that will determine who will emerge as Earth’s dominant species.

Dawn of the Planet of the Apes is currently available at fine theaters everywhere. 



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